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21
Apr 2019
Adversiment, Videos  •  By  •  Comments Off on (Video) Ralph Lauren’s ‘Leading Like a Woman’

Ralph Lauren is taking the name of their latest fragrance, WOMAN INTENSE, quite seriously. With Jessica Chastain as its Global Ambassador, they made a short film, Leading with Intensity, featuring an all-female cast and crew, for the brand’s Lead Like a Woman initiative. The flick features Chastain and a group of female leaders—including actor Jodi Balfour; actor and producer Alice Braga; chef Dominique Crenn; actor, director, writer and producer Zoe Lister-Jones; CEO and jewelry designer Jen Meyer; and philanthropist Kelly Sawyer; to name a few—challenging what it means to be an intense woman, and the negative stereotypes that come along with that. The fragrance itself shows how intensity can be beautiful, and is the latest addition to the WOMAN franchise.

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